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Teaching old machines new tricks. |
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When returning from a never ending loop through airports on both sides of the Pacific Ocean, I often empty my pockets and suitcases to find any number of unique packaging ideas and product concepts that were picked up along the way. In most cases a successful haul from Japan will produce an innovative packaging solution or technology for food, beverage or healthcare concerns that can be provided to my T.H.E.M. (Technical Help in Engineering and Marketing) clients. In many cases, these new designs and shapes can and do run on packaging lines consisting of machinery that is already available to the client, or in some cases, merely an adapted one already in place. |
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When it comes to stick packaging, leave it up to T.H.E.M. |
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Marlton, NJ – As a package format, stick packaging is still in its infancy in the US. But forward-thinking marketers of all sizes have found a place to incubate and advance their ambitions. So as you start to see more and more stick-packaged, single-serve vitamins, infant formulas, beverages, supplements and the like on America’s supermarket shelves . . . think of T.H.E.M. |
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